Field & Florist is featured in the fall issue of Sweet Paul magazine! We're really happy the issue of locality is getting more of the attention that it deserves. We certainly can't claim to be the only ones "setting out to change America's perspective on cut flowers" since there are leaders we've learned from and continue to look to all over the country.
We'd like to make mention that in the second paragraph, the "local" operations referred to are the wholesale markets, not the farmers markets. Chicago's farmers markets feature a wonderful selection of flower farmers who grow 100% of what they sell.
Toward the end of the article the "20 blooms into 65" refers to the number of varieties of flowers we grow, and "5 into 35 customers" refers to the number of wholesale accounts we service.