Régime des Fleurs

Régime des Fleurs is known for its unique take on luxury fragrance. High-concept perfume collections in vivid packaging draw inspiration from nature, history, and art.

Founder Alia Raza began pursuing her passion for perfume after an acclaimed career as a filmmaker and artist whose work explored the psychological and sociological significance of beauty rituals, featuring cultural icons such as Chloë Sevigny and Kim Gordon, and presented at galleries and festivals such as Palais de Tokyo in Paris and the Whitney Museum of American Art in New York.

Launching in 2014, Régime des Fleurs became a cult favorite in the worlds of fashion and art, quickly establishing itself as an influential voice in the fragrance industry.

Régime des Fleurs is based in New York, Paris, and Los Angeles.